Our Privacy Policy

This is the privacy notice of Nippon Ebikes Limited. In this document, "we", "our", or "us" refer to Nippon E-bikes Limited. Our company number is 13837678 registered in England & Wales. Our registered office is at Charter House, 161 Newhall Street, Birmingham, West Midlands, United Kingdom, B3 1SW.

Introduction
1. This is a notice to inform you of our policy about all information that we record about you. It sets out the conditions under which we may process any information that we collect from you, or that you provide to us. It covers information that could identify you (“personal information”) and information that could not. In the context of the law and this notice, “process” means collect, store, transfer, use or otherwise act on information.
2. We regret that if there are one or more points below with which you are not happy, your only recourse is to leave our website immediately.
3. We take seriously the protection of your privacy and confidentiality. We understand that all visitors to our website are entitled to know that their data will not be used for any purpose unintended by them and will not accidentally fall into the hands of a third party.
4. We undertake to preserve the confidentiality of all information you provide to us and hope that you reciprocate.
5. Our policy complies with UK law accordingly implemented, including that required by the EU General Data Protection Regulation (GDPR).
6. The law requires us to tell you about your rights and our obligations to you in regard to the processing and control of your personal data. We do this now by requesting that you read the information provided at www.knowyourprivacyrights.org
7. Except as set out below, we do not share, sell, or disclose to a third party, any information collected through our website.
The basis on which we process information about you
The law requires us to determine under which of six defined bases we process different categories of your personal information and to notify you of the basis for each category.
If the basis on which we process your personal information is no longer relevant then we shall immediately stop processing your data.
If the basis changes then if required by law we shall notify you of the change and of any new basis under which we have determined that we can continue to process your information.
1. Information we process because we have a contractual obligation with you
When you create an account, buy a product or service from us, or otherwise agree to our terms and conditions, a contract is formed between you and us.
To carry out our obligations under that contract, we must process the information you give us. Some of this information may be personal information.
We may use it to:
1.1. Verify your identity for security purposes
1.2. sell products to you
1.3. provide you with our services
1.4. provide you with suggestions and advice on products, services and how to obtain the most from using our website
We process this information on the basis there is a contract between us or that you have requested, we use the information before we enter into a legal contract.
Additionally, we may aggregate this information in a general way and use it to provide class information, for example to monitor our performance concerning a particular service we provide. If we use it for this purpose, you as an individual will not be personally identifiable.
We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.
2. Information we process with your consent
Through specific actions when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide you more information about our business, including property listing, business listings and our products and services, you provide your consent to us to process information that may be personal.
Wherever possible, we aim to obtain your explicit consent to process this information, for example, by asking you to agree to our use of cookies.
Sometimes, you might implicitly consent, such as when you send us a message by e-mail to which you would reasonably expect us to reply.
Except where you have consented to our use of your information for a specific purpose, we do not use your information in any way that would identify you personally. We may aggregate it in a general way and use it to provide class information, for example, to monitor the performance of a particular page on our website.
Suppose you have given us explicit permission to do so. In that case, we may, from time to time, pass your name and contact information to selected associates whom we consider may provide services or products you would find helpful.
We continue to process your information on this basis until you withdraw your consent or it can be reasonably assumed that your consent no longer exists.
You may withdraw your consent at any time by instructing us sales@nipponebikes.co.uk However, if you do so, you may not be able to use our website or our services further.
3. Information we process for legitimate interests
We may process the information on the basis there is a legitimate interest, either to you or to us, in doing so.
Where we process your information on this basis, we do so after having given careful consideration to:
• Whether the same objective could be achieved through other means
• Whether processing (or not processing) might cause you harm
• Whether you would expect us to process your data and whether you would, in the round, consider it reasonable to do so
For example, we may process your data on this basis for:
• Record-keeping for the proper and necessary administration of our services.
• responding to unsolicited communication from you to which we believe you would expect a response
• protecting and asserting the legal rights of any party
• insuring against or obtaining professional advice that is required to manage our business.
• Protecting your interests where we believe we have to do so
4. Information we process because we have a legal obligation
We are subject to the law like everyone else. Sometimes, we must process your information to comply with a statutory obligation.
For example, we may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order.
This may include your personal information.
Specific uses of information you provide to us
5. Information provided on the understanding that it will be shared with a third party
Our website may allow you to post information with a view to that information being read, copied, downloaded, or used by others.
Examples include:
5.1. posting a message on our forum
5.2. tagging an image
5.3. clicking on an icon next to another visitor’s message to convey your agreement, disagreement or thanks
In posting personal information, it is up to you to satisfy yourself about the privacy level of every person who might use it.
We do not specifically use this information except to allow it to be displayed or shared.
We store it and reserve the right to use it in the future in any way we decide.
Once your information enters the public domain, we have no control over what any individual third party may do with it. We accept no responsibility for their actions at any time.
Provided your request is reasonable and there is no legal basis for us to retain it, then at our discretion, we may agree to your request to delete the personal information that you have posted. You can request by contacting us at sales@nipponebikes.co.uk
6. Complaints regarding content on our website
Our website is a publishing medium. Anyone may register and then publish information about himself, herself or some other person.
We attempt to moderate user-generated content, but we cannot always do so as soon as that content is published.
If you complain about any of the content on our website, we shall investigate your complaint.
If we feel it is justified or if we believe the law requires us to do so, we shall remove the content while we investigate.
Free speech is a fundamental right, so we must judge whose right will be obstructed: yours or the person who posted the content that offends you.
If we think your complaint is vexatious or without any basis, we shall not correspond with you about it.
7. Sending a message to our support team
When you contact us, whether by telephone, through our website or by e-mail, we collect the data you have given us to reply with the information you need.
We record your request and our reply to increase our business's efficiency.
We keep personally identifiable information associated with your message, such as your name and email address, to track our communications with you to provide a high-quality service.
8. Complaining
When we receive a complaint, we record all the information you give us.
We use that information to resolve your complaint.
If your complaint reasonably requires us to contact some other person, we may decide to give to that other person some of the information contained in your complaint. We do this as infrequently as possible, but it is a matter of our sole discretion as to whether we give information and, if we do, what that information is.
We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.
9. Affiliate and business partner information
This is information you give us in your capacity as an affiliate of us or as a business partner.
It allows us to recognise visitors you have referred to us and credit you the commission due for such referrals. It also includes information that allows us to transfer the commission to you.
The information is not used for any other purpose.
We undertake to preserve the confidentiality of the information and the terms of our relationship.
We expect any affiliate or partner to agree to reciprocate this policy.